"As a non-white female founder, I've been underfunded, underrepresented, and underestimated. I started New Theory Ventures to invest in women and diverse founders shaping the new landscape of success, because the data is clear: when new voices are amplified, both purpose and profits soar."
- Nikki Eslami, Founder and CEO
New Theory is an evergreen fund and venture catalyst bolstering the goodness and must-have innovation of founders and their brands. It is the commitment to profit that funds purpose, and purpose that creates profit.
Helping early-stage founders scale game-changing ideas through strategic seed funding to propel innovation and early growth.
Committing guidance and capital to brands with proven product market fit to provide a strategic jet-pack for viability and expansion.
Incubating brands with financing, branding, structural guidance, and supply chain connections at pivotal moments in their growth.
Disrupting the philanthropic model by shifting power back to the women and local leaders on the frontlines of social and environmental change.