"As a non-white female founder, I've been underfunded, underrepresented, and underestimated. I started New Theory Ventures to invest in women and diverse founders shaping the new landscape of success, because the data is clear: when new voices are amplified, both purpose and profits soar."
- Nikki Eslami, Founder and CEO
New Theory is an evergreen fund and venture catalyst bolstering the goodness and must-have innovation of founders and their brands. It is the commitment to profit that funds purpose, and purpose that creates profit.
We back brilliant and visionary leaders who are disrupting the status quo and scaling impact.
Founder & CEO
COO & Chief of Staff
Chief Investment Officer
Operating Partner, Distribution
Operating Partner, Marketing
Director of Accounting & Financial Reporting