TODAY'S COMPANIES HAVE AN INCREASINGLY LARGER IMPACT ON SOCIETY. IT’S EXPECTED THAT BRANDS DELIVER VALUE PROPOSITIONS THAT GO BEYOND PRODUCT AND REVENUE.
Entrepreneurs and consumers today are more aware of the impact their choices have on society, the environment, and humanity as a whole. A better future includes brands that contribute value in building a better society. They will be rewarded for giving back to the communities that made their business possible.
Entrepreneurs need more than just capital to catapult brand growth. Together with our founding partners, the New Theory team is here to provide collaborative, hands-on strategic, executional, and operational support for brand founders at every step of the way. Together, the beauty business must support and develop a circular economy that helps ensure long-term sustainability.