DO WELL AND dO GOOD.

New Theory is a transformative and socially conscious venture capital firm created by beauty, personal care, and technology industry entrepreneurs that believe that "doing well and doing good" are not mutually exclusive.

Simply put, we fund and support innovative brands that help make the world a better place.

INCLUSIVE Innovation for business & SOCIETY

THE INCLUSIVITY DIVIDEND

Companies with a woman founder performed 63% better than investments with all-male founding teams, also known as the "Inclusivity dividend."

GENDER DIVERSITY

The percentage of venture funding that was received by women CEOs was only 2.7% in 2019. This amounts to $3.54 billion out of the total $80 billion in funding granted.

A LEARNING CULTURE

Empowering entrepreneurs with diverse backgrounds and ideas benefits our society and collective humanity.

MESSAGE
FROM OUR
FOUNDERS

We created New Theory because we learned through success and failure what it takes to start and scale a business. There is a disproportionately high amount of venture capital deals that go to men founded start-ups and we are dedicated to leveling the playing field.

We each bring with us a track record of building, scaling and exiting high-profile consumer brands which ultimately gives our founders the support they need to fulfill their dreams.

We believe that people and purpose are at the heart of our business and are passionate about empowering businesses to "do well & do good".

NIKKI
ESLAMI

FOUNDER & PARTNER

DEANNA
KANGAS 

FOUNDER & PARTNER

Andrew
Knox

FOUNDER & PARTNER

Rob
SEBASTIAN

FOUNDER & PARTNER

katherine
mossman

FOUNDER

BRANDS BUILt with purpose

TODAY'S COMPANIES HAVE AN INCREASINGLY LARGER IMPACT ON SOCIETY. IT’S EXPECTED THAT BRANDS DELIVER VALUE PROPOSITIONS THAT GO BEYOND PRODUCT AND REVENUE.

Entrepreneurs and consumers today are more aware of the impact their choices have on society, the environment, and humanity as a whole. A better future includes brands that contribute value in building a better society. They will be rewarded for giving back to the communities that made their business possible. 

Entrepreneurs need more than just capital to catapult brand growth. Together with our founding partners, the New Theory team is here to provide collaborative, hands-on strategic, executional, and operational support for brand founders at every step of the way. Together, the beauty business must support and develop a circular economy that helps ensure long-term sustainability.

NTV TEAM

TAMARA
BROWN

PRESIDENT
BEAUTY BRAND

STEVE
BUTTERFIELD

CFO

ABRI
BERNSTEIN
GIL
DALVA
JAYWON
LEARY
GEOFF 
LUCK
TAMMIE
NAU
BRANDON
SCHWARTZ
RYAN
SPADAFORA

"Propelling underrepresented founders WILL unleash a significantly more powerful, innovative, and profitable entrepreneurial ecosystem of the future."

HARVARD BUSINESS REVIEW