FUND,
INCUBATE,
ACCELERATE

New Theory Ventures is a unique venture fund that goes beyond investing. We also incubate and accelerate female-led brands with a purpose, led by a team with extensive experience as brand operators.

We take a collaborative approach to all of our investments. In today’s rapidly shifting & competitive landscape, founders get immense value from a diverse mix of industry-specific support.  We provide hands-on mentorship, access to our expansive network, and access to our built-in strategic and operational support team.

KEY INVESTMENT CRITERIA

WOMEN-LED

We invest in founders who align with our mission of women-led brands with an inclusive leadership team.

PURPOSE-DRIVEN

We are looking to continually raise the bar of purpose-driven brands in the beauty and wellness space.

INNOVATIVE

Our venture platform allows for brands to rapidly accelerate, pushing the bar on what's possible. We look for brands that will be part of shaping the future with an approach that is as holistic as it is forward-thinking.

WHO WE ARE

MEET THE TEAM